We decided that it was time to modify our new verb. Now we’ll simply call it Stream (-ing, -ed, -s). For example, we could say “that group has been streaming it!” As we highlighted in our blog post New Definition, that verb refers to a group that consistently makes cards every quarter without us requesting that they do so. The group with the most consecutive quarters started with Arrowstream, which is the group that actually sparked the verb. Mindshare followed, and is currently with Millward Brown.
Why, you might ask? As always, we’re going to be 100% open and honest. As discussed in the blog post, Working Together, and as you can see below, Millward Brown had multiple offices across the United States making cards together.