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Love Her More

We’re not sure if you recall, but a couple years ago we set up a poll to get your input on what we should name our logo.


We wanted to name the child in our logo so that we could strictly use that name rather than saying “it” or the dreaded “him” or “her.” People often look at our logo and assume it’s a him based on the hair, but based on our experience and the kids we work with we know all genders can be hairless due to the conditions they’re overcoming.


We set up this poll (link here – please don’t vote till you finish this blog) to get your input on some potential names for our logo, but unfortunately we weren’t able to get many votes. Based on the lack of votes and the story below, we think we’ll have to make an executive decision! We’re naming our logo, at least for now, Taylor – and this blog post will explain why.

First, if you think about it, that name can go for both males and females. One portion of the millennial age group may hear the name and think of the singer Taylor Swift.